7 Reasons why it is important to give your customers a promotional gift

May, 22, 2023 6 min reading time
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In today's business landscape, building strong customer relationships is essential. But how do you build and maintain these bonds in a way that is not only memorable, but also valuable? One answer is giving corporate gifts. It might seem a bit overwhelming at first, given the amount of tasks already on your plate. However, in this blog we explain why it makes sense to take this extra effort. We present you with seven powerful reasons, set out by makeyour.com, why corporate gift giving is a worthwhile investment for your business.


1. Without your customers, you have no business.

These relationships are more important than you realise, because without clients > no turnover. Business gifts can help acquire more clients and increase turnover through a combination of factors. Firstly, business gifts can help strengthen relationships with existing clients. When customers feel valued and respected, they are more likely to remain loyal to your company. This can lead to more repeat purchases and increased sales in the long run.

2. Corporate gift giving is just plain fun!

Happiness is not just for the recipient, because giving a gift is just incredibly fun! What would they think of it? Did you make a good choice? They might even post it on Social Media and then you've totally hit the nail on the head. Giving a corporate gift is not only valuable for the recipient, but can also bring joy and satisfaction to the giver. Choosing the perfect gift for a client or employee can be a creative and exciting process, where you consider their preferences, needs and the relationship you have with them. Moreover, there is the element of anticipation and surprise. You may wonder how they will react to the gift, whether they will like it, and whether it will leave a positive impression. When you receive positive feedback, or even see that the gift is in use, it can give a great sense of satisfaction and connection. There is also the pleasure that comes from simply doing something nice for another person. Many people find giving gifts a rewarding experience in itself, as it provides an opportunity to express gratitude and appreciation. It can also contribute to a positive company culture and atmosphere, where generosity and appreciation are appreciated and celebrated.

3. A corporate gift 'sticks'

A small gift for a relatively small customer can make it 'stick'. A gift can stimulate cooperation because both parties are happy with the current customer relationship and you ensure that you stay top of mind with your relations. Moreover, business gifts have the potential to have a long-term impact. When a client receives a business gift that they use regularly, your brand is brought to their attention time and again. This is in contrast to a one-off ad, where the impact is usually short-lived.

4. Business gifts as a marketing tool

We touched on this above, but business gifts are a marketing tool. If clients are happy with you, your cooperation and your gift, they will talk about it. It will be shared quickly and before you know it, you will even gain new clients! Corporate gifts can serve as powerful marketing tools, offering a subtle but effective way to increase the visibility of your brand. Giving away items that are regularly used by the recipient, such as a pen, mug or tote bag with your company logo, brings your brand to the attention again and again. This can lead to increased brand awareness and top-of-mind awareness. In addition, giving business gifts can also contribute to a positive image of your company. By giving a thoughtful and quality gift, customers and partners can associate your company with generosity and value. This, in turn, can lead to increased customer loyalty and satisfaction. Moreover, corporate gifts can act as a form of word-of-mouth advertising. When customers receive a special corporate gift, they are likely to talk about it to others, whether in person, online or via social media. This further increases your brand's reach and impact. It is this combination of increased brand awareness, positive brand perception and the potential for word-of-mouth advertising that makes corporate gifts such a powerful marketing tool.

5. A corporate gift? Cheap marketing

A promotional gift is much cheaper than other forms of marketing, such as advertising. It has a great effect but is super affordable. Moreover, it is much cheaper to retain an existing customer than to convince a new one. Promotional gifts are considered a form of low-cost marketing for a number of reasons. First, the cost per impression is often lower compared to traditional advertising methods. In fact, every use or display of the gift is a free advertisement for your business.

6. A business gift: pure psychology

Psychologically speaking, when someone receives a gift, they tend to give something back. If you show your appreciation by giving a gift, that customer may well have an additional order waiting for you. This sales technique is called "reciprocity". The principle of reciprocity comes from social psychology and states that people tend to reciprocate a favour when they receive one. If you give something to a customer, be it a gift, discount or valuable information, that customer will often feel morally obliged to do something in return, such as make a purchase or grant another favour. It is a powerful technique that, if used correctly and ethically, can help build strong relationships with customers and boost sales.

7. Motivation boost for your employees

It is not only important to reward your customers but also your employees, as they keep your business running. So rewarding your staff with an original gift is never wrong. Giving a gift to your employees can increase motivation to a great extent, especially as it acts as a sign of recognition and appreciation. When employees feel that their hard work and commitment is noticed and appreciated, they often feel more motivated to keep up their best work. Moreover, the gift can increase their commitment to the company. The appreciation they experience by receiving a gift can lead to a stronger sense of belonging to the organisation, and thus a greater willingness to contribute to the company's success. In short, gift giving can be a powerful tool for boosting employee motivation and engagement.

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