Wout
Wout Steenacker is co-founder of makeyour.com and the numbers guy: he oversees the data behind tens of thousands of orders per year and the process from order to delivery. If a blog mentions a percentage, budget, or delivery time, it comes from Wout — including the patterns that only show up in our own sales data.
Wout's story
Together with Michel, Wout founded MakeYour in October 2016. Where Michel is the creative brain, Wout is the analytical power that ensures everything runs flawlessly behind the scenes.
From manual to automated
- In the past: everything done manually, order by order
- Now: a structured batch system with minimal chance of errors
- Result: faster processing and coping with peak seasons up to 10x normal volume
Data tells the story
- Which labels and designs are chosen more often for specific occasions
- That customers often order gifts for several family members at once at Christmas
- Which personalisation options are most popular per season
The B2B specialist
- Personalisation options that aren't available as standard
- Advice on which products are the best fit as a corporate gift
- Personal guidance from consultation to design and order
An eye for the bigger picture
- The look — does it fit the MakeYour standard?
- The content — is the quality what we stand for?
- The price — is the ratio right for our customers?
Wout's expertise
- B2B advice & guidance — from SME to multinational
- Process optimisation — order flow, batch system, scalable production
- Data analysis — order patterns, seasonal insights, product performance
- Product development — quality assessment, pricing strategy